STAZIA FITNESS
Services: Brand identity, Creative direction, E-commerce template design, Social media consulting / content creation

Stazia began Stazia Fit with a goal to bring simplicity into the entrepreneurs’ health journey. She had no dedicated brand identity, but knew what she stood for as a trainer and the lifestyle she wanted her clients to maintain long term.

The goal of Stazia’s identity was founded on strength, balance and confidence. We’ve used a lightning bolt within the logotype and small hints of orange to visually relate to the confidence-boosting brand. And, as always, we’ve used minimalism to keep the messaging clear and at the forefront of each branded project with custom-simplified icons, a bold font family and clear color hierarchy for calls to action and information.